Email Newsletter

What It Is: An email newsletter that you can leverage on a repeatable basis.

What You Get:

  • ​A one-hour discussion call on positioning

  • A framework for copy that you can use on your schedule

SEO Audit

What It Is: I audit the SEO profile of your site to see what your SERP is for particular keywords. 

What You Get: 

  • A detailed report on your top-ranking organic keywords
  • Suggested keywords for you to attack with new content

Content Strategy Services 

Website Copy

What It Is: A landing page or internal page designed to help convert visitors to your website.

What You Get:

  • A one-hour phone call on positioning
  • Up to two free rounds of edits

Case Study 

What It Is: A case study on one of your clients, touching on your customer's problems and how your solution solved it.

What You Get:

  • A one-hour phone call on positioning
  • Up to 4 hours of client interviews

Content Marketing Services 

Customer Marketing Services 

CUSTOMER-CENTRIC MARKETING AND VOICE OF THE CUSTOMER INSIGHTS

Survey Program

What it is: I will design and run an end to end customer experience survey program for your business. 

What you get:

  • Three email invitations tailored to your business
  • A fully designed survey 
  • After the survey, a slide deck that presents key insights 
  • The survey dataset for additional analysis

Customer Interviews 

What it is: I will conduct a series of interviews with your customers to gather insights for your business. 

What you get:

  • Two hours of strategy consultation time 
  • A series of up to 20 customer interview questions
  • Interviews with up to 10 customers
  • A final write-up of insights from all customers

Content Audit

What It Is: I take a detailed look at your publicly available web content, including any white papers, landing pages, or other lead-gen content and determine gaps in your overall strategy. 

What You Get:

  • A one-hour kickoff call
  • A detailed report on content gaps and suggestions for filling them

Customer Persona 

What it is: I will create a set of four customer personas for you to leverage in your programming. 

What you get: 

  • Customer persona worksheets
  • One hour of strategy consultation time

White Paper/eBook

What It Is: A custom white paper or eBook on a topic of your choosing. I guarantee a minimum length of 4 to 6 pages.

What You Get:

  • ​A one-hour discussion call on positioning
  • Up to two free rounds of edits

Bylined Blog Post

What It Is: A 500- to 1,000-word blog post on a topic of your choice that is published under my name. 

What You Get: 

  • A 30-minute interview with you and one SME.
  • An outline that you approve

Ghostwritten Blog Post

What It Is: A 500- to 1,000-word blog post on a topic of your choice that is published under someone else's name.

What You Get: 

  • A 30-minute interview with you and one SME.
  • Up to two free rounds of edits

Communication Analysis

What it is: I will analyze all your recent customer communications for any recommended improvements.

What you get: 

  • 15 hours of analysis for all areas of your company's customer communication
  • A framework for writing better communications with customers